![]() By strategically laying out furnishings and using devices such as sound absorbent panels, one lobby can offer everything a guest needs, from a place to check-in to an area to enjoy a meal. In order to pull this off successfully, zoning is essential.īy creating dedicated zones that flow seamlessly together, you are ensuring that each of the functions that you require your lobby to fulfil are given the space to do so. Increasingly designed in order to entice guests out of their individual rooms and into a sociable hub, the pressure is on for these spaces to perform a wide variety of duties. From lively social spaces to co-working zones, meeting areas, casual dining and open-plan bars, the lobby is now the beating heart of the hotel. In recent years we have seen a clear shift from the traditional dominating front desks to lobbies that have split uses. Whereas the hotel lobby was once a space that served as the entrance to the rest of the hotel and an access point to the main functions of the venue that guests would simply pass through, it is now evolving into something altogether more sophisticated. In doing so, it also cements the hotel and the experience into the mind of the guest, turning them into loyal customers and brand ambassadors. Do they need a space to work remotely with high speed internet access and wireless printing facilities? Or are the majority of the guests couples on romantic getaways who are looking for an opulent space to relax and enjoy each others company? These are the kinds of questions that will inform the overall design strategy and lead to a successful space.īy developing a design strategy that fits perfectly with the clientele, it is possible to create a lobby that builds a sense of community and enhances the hotel’s overall ethos and develops the character of the brand. However, the role the lobby plays in each individual hotel is entirely down to the guests and their requirements. It is essential that the lobby provides the perfect balance between form and function as it strives to offer a showstopping space that will create the best possible first impression while performing a number of crucial tasks.įrom checking in to informal business meetings, the hotel lobby has become a multifunctional space that is as versatile as it is stylish. Today, the lobby is the hardest working space in the hotel and the design strategy behind it must have the needs of the guest at its heart. From the right lighting scheme to the efficiency of layout, we are exploring nine of the essentials of hotel lobby design. With every sense involved in formulating the initial opinion of a hotel, there are a number of key areas that must be considered in order to ensure that this is a positive one and accurately represents the experience that is to come. The lobby can be considered the staging area for everything that goes on in a hotel and, as such, it’s the best opportunity to address the guests’ needs and to ensure their expectations are met. With this in mind there is a huge amount of pressure resting on the lobby layout not only should the guest feel welcomed by the space and reassured that they have chosen the right accommodation, but the lobby should also convey an immediate sense of the brand and outline the kind of experience the guest should expect. In their mind, they’ve decided it is a bad hotel”. From meeting a new colleague to arriving in an unknown city, the impact of the first few seconds cannot be overestimated and sets the tone for the long-term relationship.Īs we have previously discussed, the hotel lobby is paramount in creating a guest’s initial impression with award-winning designer Douglas Nysse reporting that, “If you lose them at the beginning, it is very hard to recover. ![]() We all know the importance of first impressions.
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